Brief: Create a refreshed CruiseFest Promotion with unique elements and fresh copy that can be carried to multiple platforms to promote to current and potential customers. The promotion runs annually and I (along with marketing) requested the creative team augment or modify the imagery to add a fresh, unique aesthetic within brand standards. For copy we asked that they gather inspiration from our partner’s cruise content.

Solution: Sourced copy inspiration and adding illustrated circular waves to all imagery elevate the standard imagery and highlight USPs of the CruiseFest. These treatments appeared in all collateral from Broadcast Ads, Direct Mail, Emails, In-Store signage + decals and Social (IG & FB).

Role: Creative Director
Team: Tatiana McGrath, and Jennifer Lewallen.