Objective: Develop a unique and engaging method of showcasing the capabilities of travel consultants in crafting the perfect vacation.

Solution: We created a captivating web series, Destination Confidential, that captures the journeys of travelers embarking on surprise destinations meticulously planned by their personal travel consultants. This series demonstrates the exceptional experiences and personalized service provided when utilizing the expertise of a travel consultant to arrange your dream vacation.

Marketing Strategy: To generate interest and maximize exposure, we employed a comprehensive marketing approach encompassing email campaigns and social media promotions. Our email series was distributed to our extensive customer base of 250,000. We also strategically utilized various social media platforms and formats to tease the upcoming series, significantly expanding our social media outreach to over 10,000 individuals with an engagement rate of 3%.

Role: Creative Director and Designer
Team: Ashely Colburn Productions, Jenna Murphy, and Kayla Douglas