Brief: Create visually enticing and on-brand illustrated banner ads to increase The Philadelphia Inquirer's subscriber base.

Solution: Develop animations that target key subscriber interests. Categories based on research were: Inquirer App, Arts & Entertainment, Breaking News, E-edition, Exclusive Events, Food, Health Politics, Sports, and Unlimited Online Access.

Creative: 9 unique banner ads, animated and static, in 6 sizes

Role: Art Director
Team: Jen Strauss and Paul Siegell (Copy)