syncstream

UX/UI, Mobile App, Branding

Brief: Determine the level of user demand and desire for an application that consolidates streaming content. Would users want convenient access and sharing of favorite shows and movies, notifications about relevant content, alleviation of the feeling of overwhelm caused by multiple streaming services, information on the availability of favorite content, and fulfills requirements for effective management of streaming content?

Process:
During a 10-week intensive class with General Assembly, I utilized the double-diamond method, a human-centric approach, to develop this project. This method involved conducting user interviews, affinity mapping, creating personas, performing a competitive analysis, and a prioritization map. Following a thorough review, analysis, and synthesis of the research, I proceeded to develop a user flow, wireframe, usability testing, and fully branded prototype. The research was invaluable and I was able to incorporate feedback, and testing to ultimately result in a successful app prototype.

View the Case Study Here

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