Objective: Adfire Health needed to unify its various companies under a single brand. We collaborated with the VP of Product by bringing together Katon Direct (Talent Solutions) and Adfire Health (Digital Engagement) to merge the businesses and create one cohesive website.

Process: To achieve this goal, in a tight turnaround, I worked through creating an Information Architecture and Visual Competitive Analysis, which aided in the development of content for the site components (widgets). Additionally, I developed wireframes to visualize the proposed layout and navigation, allowing for feedback and iterative improvements. The VP of Product and the leadership team actively participated in the process, providing valuable input to guide the designers.

Outcome: The team designed a seamlessly integrated interface, encompassing typography, imagery, and brand colors for a visually appealing update. Unique visual elements were added while maintaining consistency. Careful hierarchy and organization ensured an intuitive, user-friendly structure. The site, currently in development, will serve as a unified platform, representing the strengths of Katon Direct and Adfire Health for talent solutions and digital engagement.

Role: Director of Design
Team: Caitlin Barasa and Henry Cordova